The science & the technology
What is Acoustic Freezing Technology (AFT)?
AFT is a patented freezing process that uses controlled acoustic nucleation at −34°C to guide how ice forms inside food. Instead of large, needle-shaped crystals that tear cell walls, AFT produces micro-crystals smaller than the cells themselves — so the food's structure, taste, texture and nutrition survive the freeze intact.
How is it different from blast or shock freezing?
Traditional freezing retains roughly ~60% of fresh quality: crystals rupture cells, causing drip loss, texture degradation and freezer burn. AFT preserves the fresh eating experience — taste, texture and colour — and blind tastings match fresh. See the microscope videos on the
Videos section: the difference is visible.
Is the technology patented?
Yes. AFT is protected by granted patents in Europe (FI 129124 B) and the United States, with further international filings in preparation. It was a finalist in the 2023 Food Tech 500. Full technical data room available on request.
Is acoustic freezing safe? Does it add anything to the food?
Completely safe — it's a purely physical process. Nothing is added: no chemicals, no additives, no irradiation. The acoustic waves only control how ice crystallizes during freezing.
Is there independent proof?
Yes. Independent studies document 43% smaller ice crystals (common carp, 180-day storage) and 2–3× less cell-membrane damage in strawberries versus conventional freezing. Per-product validation covers chicken (under 1% purge vs ~5% conventional IQF), berries, shrimp, salmon and beef.
How long does AFT-frozen food keep?
Up to 24 months — with zero preservatives. The technology preserves the food, so chemicals don't have to.
For shoppers
Where can I buy the products?
5 Minute Gourmet™ meals are live in 1,326 doors — 1,050 Walmart stores, 257 Meijer stores, plus local stores including Harps chain-wide. Mavka™ heritage breads, protein muffins and desserts are arriving next.
Are the meals actually healthy?
Nutrition is locked in by the freeze itself — zero preservatives, nothing artificial, and high-protein options up to 28g. Clean-label, chef-crafted recipes; the package photo is the actual plated dish.
How long does preparation take?
Five minutes, start to finish. No prep, no cleanup, no freezer burn.
What brands are on the platform?
5 Minute Gourmet™ (chef-crafted meals, NPS 80+ and 42% repeat purchase), REVEALED™ (functional everyday nutrition — a brand of its own), Mavka™ (Ukrainian heritage breads, protein muffins, syrnyky and desserts, developed with chef Yevhen Klopotenko) and HERE&NOW™ — spanning meals, dumplings, breads, fruit, ice cream and protein bars. All are Fresh From Freezer platform brands powered by AFT.
For retailers
Why carry Fresh From Freezer?
Frozen is a $91B U.S. market headed to $163B by 2033 with no premium leader. FFF turns the aisle into a destination: exclusive traffic, premium margins, private-label upside on the same technology, first-mover shelf position — and dramatically lower shrink.
What's the shrink story?
U.S. supermarkets lose ~$18B a year to food waste. A 24-month, fresh-quality product with demand-matched production turns shrink reduction into hard margin — illustratively $175M–$875M a year for a Walmart-scale food retailer at −2% to −10% shrink.
Who's behind the brand?
Shawn Baldwin (President & Co-CEO, former Walmart / Sam's Club SVP-GMM), Julia Turley (Retail Lead, 25 years as a Walmart buyer), Alex Isaiev (Co-CEO & Founder, serial CPG founder across 57 countries) and Yevhen Klopotenko (Chef & R&D) — plus food scientists shipping 60+ SKUs.
For manufacturers & processors
Can AFT work with our existing freezers?
Yes — AFT retrofits existing blast cells and spiral freezers to acoustic freezing. You keep your plant and your lines; the retrofit unlocks premium quality, longer code life and lower purge from equipment you already run.
What do the commercial paths look like?
Four paths on one lever — less up-front investment means a higher per-pound rate: Buy Outright, Deposit & Reclaim, Lease, or Fee-Only (zero CAPEX, pay per pound). Rates scale down with volume, sites and contract length. Specific terms are discussed directly:
alex@freshfromfreezer.com.
How do we test it on our own products?
Two proof-of-concept routes. Fast path (60–90 days): ship samples to our Bentonville facility for freezing, a 60-day frozen hold and joint side-by-side evaluation. Full path: we install an R&D lab freezer at your plant and build customized freeze curves for your exact SKUs — typically reaching mass-production readiness in ~8 months.
How is a POC judged?
On the numbers: color retention, taste, texture, purge/moisture retention and shelf life — evaluated jointly by manufacturer, AFT and retail experts, with optional third-party blind tasting.
The company
Who owns Fresh From Freezer?
Fresh From Freezer™ is a PSBL Holdings platform, operating from Bentonville, USA and Kyiv, Ukraine. 5 Minute Gourmet™, REVEALED™ and Mavka™ are its consumer brands.
How does FFF support Ukraine?
Our R&D engine and chef-led kitchens are in Kyiv — generating hard-currency export revenue, building a resilient Ukrainian food-tech industry, and creating jobs for Ukrainian producers, chefs and partners.
How do I get in touch?